Ever wondered what goes on in the mind of a tween? What’s this next generation of consumers going to look like? How do they think … what matters to them … where can you connect with them?
Well, that’s just the kind of stuff we think about every day here at FashionPlaytes. Our FPgirl.com community has grown and grown over these past four years and now there are more than 1 million girls here. If you’ve ever checked out our website, you’ll see how much they love talking to each other, to us, even to our partners.
They talk about fashion, technology, friends, school, what they love — what they don’t! — and pretty much anything you can imagine.
So we decided it was about time to start capturing all that we’ve learned and share it with all of you here in a Company Blog.
Stay tuned for all kinds of updates from the world of our FPgirls. We’ll let you know about what’s trending, what tweens and tween experts are talking about, polls the girls in our community are taking, resources for brands who want to learn how to better connect with this generation of girls, and lots more.
Be sure to check out some of the other great resources we’ve got for you:
> Parent’s Connection - conversations with Gen Z parents
> Style Mag Blog - content by and for tween girls
Hope you’ll enjoy the conversations here — we’re excited to hear from you and share all that we’re learning about today’s tweens.
