FPgirl is the ONLY girl-driven, parent-approved community
where you can connect directly with tween girls. Be an FPgirl sponsor to put your brand front and center with tween girls. Tap into our market research programs to get meaningful, real-time feedback from Gen Z.
Girls make their voices heard every day in our online Style Mag and in Club Z; now you can be part of the conversation!
See how you can join the conversation!
Select Your Package (they're all customizable to fit your needs!)
Provide custom content for our Style Mag and create more meaningful engagement with tween girls. As part of this native advertising solution, your creative integration will be refreshed and updated regularly. And because you’ll be part of their everyday FPgirl experience, girls will interact regularly with your brand — it’s a great way for you to stay connected and get to know what matters most to them.
Benefits:
- Deep brand engagement
- Sharable content (with viral potential)
- Instant and regular feedback from girls
- Category exclusivity for 2 months
How it Works:
- You provide the creative and content
- FP approves, uploads & posts content
- FP moderates all comments and ensures COPPA compliance
- You receive weekly creative updates
Ideas for the Creative:
- Contests
- Quizzes
- Top 10 lists
- Videos
- Interactive Q & A events
- Your ideas welcome
Take our integrated sponsorship and native advertising experience to the next level and increase awareness about your brand through FPgirl.com. We’ll create a new category for you in our Style Mag where you can post content that girls can interact and engage with, continuously refresh your pages with new articles, contests, and activities, and remain front and center in tweens’ minds.
Benefits:
- Own an entire category on FPgirl.com
- Wide reach, deep brand engagement
- Update as often as you want
- Sharable content (with viral potential)
- Instant and regular feedback from girls
- Category exclusivity for 3 months (upgrade to 12 months)
How it Works:
- You provide and upload the creative
- FP approves & posts content
- FP moderates all comments and ensures COPPA compliance
- You receive weekly creative updates
Ideas for the Creative:
- Contests
- Quizzes
- Top 10 lists
- Videos
- How-to’s
- Checklist downloads
- Combo of all of the above
- Your creative ideas welcome!
FPgirls are creative, savvy, and eager to help shape your brand’s look and feel. A customized design contest in our Style Mag is a unique way to create immediate engagement with these girls and crowd-source your offers, whether you’re looking for input on packaging, graphics, or even an entirely new product concept.
Benefits:
- Girls influence the look/feel of your brand
- HUGE viral potential
- Girl-designs tend to be bestsellers
- Discover what girls WANT
How it Works:
- FPgirls create & submit designs based on your criteria
- Girls are encouraged to get friends & family to vote
- We promote the contest through e-mail, PR & all social media
- You judge the designs and/or FPgirl will create a guest panel
- Winner is announced
Use Your Crowd-sourced Design for:
- Packaging
- Apparel
- Product development
- Anything you imagine!
Introduce your product line to our audience by making it part of the FPgirl virtual design experience. Girls can create outfits for their virtual models and decorate online scenes with your branded items, including clothes, accessories, backgrounds and more. When they’re finished designing, girls can print out their looks and enter them into Design Contests. We can even make your virtual items available for purchase.
Benefits:
- Be part of the unique FPgirl virtual design experience
- Deep brand engagement
- Product discovery, a fun, creative way to introduce girls to your product line
- Valuable data: see which items girls like and choose most
How it Works:
- Clothing
- Accessories
- Home Decor
- Virtual Pets and Toys
- Backgrounds/wallpaper
Build buzz by reaching girls & parents via in-pack offers and samples. The FPgirl community is active, engaged and always on the lookout for cool new products they can share with friends and talk about.
Benefits:
- Reach purchasing girls & adults
- Potential for 5k-10k shipments/month
- Category exclusivity
How it Works:
- You provide FP-approved samples
- FP inserts samples and mails packages
- Upgrade: Add an Integrated Sponsorship to become part of the conversation in the FPgirl Community
- Upgrade: Add a Market Insights Program to add a survey element and hear girls’ feedback about your products.
Ideas for In-Packs:
- Coupons
- Postcards
- Catalogs
- Product samples
Got questions about what’s “in” with tweens? Ask the FPgirl community! Tap into the tween mindset through fun surveys and get the valuable feedback and brand exposure you’ve always wanted.
Benefits:
- Direct feedback/answers from tweens and/or parents
- Girls are rewarded for participating (virtual or real-world rewards)
- Turnkey program (we build and manage it)
How it Works:
- Come up with your questions
- Select the segment you want to target and number of respondents
- We build a fun, engaging survey
- We promote the survey on our site, through e-mail, PR & all social media channels
- We’ll share the data with you
- If there are prizes or rewards, we’ll mail them to the girls
Potential Upgrades:
- With lead time, we can create a custom branded charm
- Upgrade to Market Insights Plus to put product in girls’ hands and get direct feedback.
Now you can get even more value out of your surveys, by sending trial products to FPgirl “Club Z” members. The ClubZ community can’t wait to check out new products and offers, share their opinions, and help spread the word about stuff they love.
Benefits:
- Positive engagement (girls love getting free products)
- Girls are rewarded for participating (choose virtual or real rewards!)
- Feedback you can use from tweens
- Access to real-time data
How it Works:
- You provide the product & cover shipping costs
- Product is shipped to our fulfillment center and distributed to subscribers
- You provide questions and we build a product survey for our tween community and/or parents
- If there are prizes or rewards, we’ll mail them to the girls
Trial Product “Test” Ideas:
- New products
- Colors and designs
- Special offers and promotions
- Brand or product names
- Materials, sizes, or any other details
About Club Z
Club Z is FPgirl’s interactive online community, where girls get to share their opinions about new products and special offers from brands like yours. The more she participates, the more cool rewards she’ll get!
Unlike the girls who talk to us everyday in the FPgirl Style Mag, Club Z members have special permission from their parents to test cool stuff for our partners, fill out surveys and much more. The entire FPgirl site is fully COPPA compliant and child safe — Club Z is too!
Ready to connect with Gen Z girls who want to help shape your brand?