Behind the Seams: About FashionPlaytes

FashionPlaytes is the creator of FPgirl, the ultimate fashion, style and social destination for tween girls, home to the online Style Mag and Club Z.

FPgirl.com invites girls to design and wear their own clothes. They can pick out the style and color, and then add their own flair with fun embellishments, including their own brand label!

We’re more than just clothes…

Our Style Mag is a safe, interactive environment where girls can crowd-source designs and share their insights about products they love, what’s in and what’s not, and what it’s like to be a girl in today’s world.

Girls can also join Club Z to weigh in on the latest trends, products and all kinds of cool stuff from other brands. It’s a great way for girls to connect with our partners and make their voices heard.

Everything you see on FPgirl is kid-tested, parent-approved and meets the highest standards for safety and security. Named one of the Best Retail Web Sites 2011 by Internet Retailer, FashionPlaytes received a 2010 Mom’s Choice Gold Award for Outstanding Product and holds the Parent Tested Parent Approved (PTPA) Seal of Approval.

FashionPlaytes first launched in 2009, and our mission remains the same: we want to provide girls with a safe place to explore their creativity, connect with other young designers, create clothes they love to wear, and most importantly – have fun!