PRESS RELEASES
FPGirl Founder and CEO Sarah McIlroy Selected for L’Oréal NEXT Generation Award, 7/24/12
FPGirl.com, at the leading edge of digital fashion design for tweens and the first girl-driven commerce platform, today announced that Sarah McIlroy, the company’s founder and CEO, has been presented with the L’Oréal Top 5 Women in Digital 2012 Award. The L’Oréal NEXT Generation Awards recognize five entrepreneurial women leading groundbreaking technology-driven companies with the potential for changing the beauty industry…Read more
FashionPlaytes Triples Growth in Q1, Supports 150K Designers with New FPGirl Platform, 4/19/12
FashionPlaytes, at the leading edge of digital fashion design for tweens and the first girl-driven ecommerce platform, today unveiled FPGirl, the brand’s newly enhanced design platform. Since January the number of designers on the site has skyrocketed from 50,000 to 150,000 and the number of designs created has grown from 600,000 to over 2 million… Read more
50,000 Budding Designers Make FashionPlaytes their Place for Tween Fashion, 1/23/12
FashionPlaytes today announced that over 50,000 tween designers (age 5 – 12) are creating their own fashions on the site, proving that girls care about age-appropriate style, especially when it is their own design. These style-minded girls have made FashionPlaytes the premiere design your own clothing site, creating over 400,000 designs in the last year alone and over 650,000 designs since the site launched in 2009… Read more
FashionPlaytes and Hasbro, Inc. present Littlest Pet Shop Design-Studio, 1/11/12
FashionPlaytes, the leading online clothing design experience for girls age 5-12, together with Hasbro, Inc., announced today the launch of the LITTLEST PET SHOP Design Studio, available exclusively through FashionPlaytes.com. … Read more
FashionPlaytes…has been awarded the Seal of Approval from Parent Tested Parent Approved (PTPA) Media. 10/19/11
PTPA Media has North America’s largest volunteer parent testing community, with over 40,000 parents, and the Seal of Approval is awarded based on evaluations from the community…Read more
Wooky Entertainment and FashionPlaytes announce partnership to create an innovative tween shopping experience, 10/3/11
Kevin Richer, President of Wooky Entertainment is pleased to announce a partnership with Boston-based FashionPlaytes (www.fashionplaytes.com), an online community that enables fashion-loving girls 5-12 to design and create their own clothing and accessories, for the development of an online Style Me Up! Fashion Design Studio….Read more
FashionPlaytes Raises $4 Million in Venture Funding, 10/12/10
FashionPlaytes, Inc. has announced it has raised $4 million in an oversubscribed round led by Fairhaven Capital Partners with participation from existing investors New Atlantic Ventures, Launch Capital, and Golden Seeds. The company launched in 2009 with an initial round of $1.8 million and this expansion capital brings its total Series A round to $5.8 million…Read More
FashionPlaytes Secures Series A Financing, 8/12/09
Fashion Playtes, a revolutionary online custom clothing company where tween girls design clothing they can actually wear, announced today that it has closed a $1.5 million Series A financing led by New Atlantic Ventures and LaunchCapital…Read More
