Welcome to the FPGirl Media Room
Welcome to the FPGirl Media Room, where you can find video clips, reviews and fact sheets about FPGirl. From national magazines to local morning shows, FPGirl has been featured as a completely new way for girls to get creative, share, play and wear their own designs. We invite you to learn, explore and start designing!
Press Highlights & Awards
Press Highlights
- Featured on Fox News’ Holiday Wish List
- The Huffington Post recognizes FashionPlaytes for its e-commerce innovation: Tween Girls Shopping Driving Jobs in the U.S.
- FPgirl talks mass customization with Inc.: Want Loyal Customers? Let them Customize
- FashInvest takes a look at FashionPlaytes with CEO & Founder, Sarah McIlroy: Catering to Generation Z
- News about FashionPlaytes’ Series B funding featured in The Wall Street Journal
- Sarah McIlroy, Co-Founder/CEO, featured on Bloomberg TV: Loreal Reveals Women in Digital Competition Winners
- Covered on CNN Money: Tween Girls Fashion site Makes a Mint
- Seen on People.com (“make (her) dreams come true”) and Lucky Kids (“the perfect gift…”)
- Featured in a three-part video series on ivillage Empowering Girls One Design at a Time
- Babble.com Best of the Web
- Highlighted in Parents Magazine, Oct 2011
- Profiled on Parenting.com: Better Back to School Shopping
- Named a Super Cool Gift: Working Mother
- CEO Sarah McIlroy named top 100 entrepreneur by SmartGirls Way
- Back-to-school fashion shows: NBC Miami, NBC San Diego, King5 Seattle
- Shown on The Today Show: Cool, affordable buys for kids
- Redbook: Easier, Better, Faster
Awards
- Awarded Parent Tested Parent Approved Seal, Oct 2011
- Selected as Hot 100 Retailer by Internet Retailer, 2011
- Received Mom’s Choice Award
Welcome to the FP Media Room!
Media Contact
Richard M. Williams
Connect2 Communications, Inc.
Email: rmwilliams@connect2comm.com
Office: 919.435.9110





